When it comes to corporate presentations, we often think of slides filled with bullet points and charts. However, as technology continues to evolve, companies are finding new and innovative ways to present information. One such way is through the use of video.

Video is a powerful tool that can enhance your company presentations in a number of ways. In this article, we’ll explore the benefits of including video in your presentations, tips for creating effective videos, and best practices for incorporating video into your overall presentation strategy.

Benefits of Including Video in Your Presentations

Increases Engagement

Video is an engaging medium that can capture your audience’s attention and keep them interested throughout your presentation. By incorporating video, you can break up the monotony of slide after slide of text and images. Additionally, video can help convey complex ideas or concepts more effectively than traditional slides.

Makes Your Presentation Memorable

Video is a great way to create a memorable presentation. People tend to remember information better when it’s presented in a visually compelling way. Incorporating video into your presentation can help your message stick in your audience’s minds long after the presentation is over.

Demonstrates Your Company’s Creativity

By incorporating video into your presentations, you can demonstrate your company’s creativity and innovation. Videos can showcase your company’s culture, values, and unique selling proposition in a way that traditional slides cannot.

Tips for Creating Effective Videos

Now that we’ve established the benefits of including video in your presentations, let’s explore some tips for creating effective videos.

Keep it Short and Sweet

When it comes to video content, shorter is often better. Studies have shown that the average attention span of an adult is around eight seconds, so it’s important to make your video content as concise and engaging as possible. Aim for videos that are two to three minutes in length.

Focus on Quality

The quality of your video is important. Poor audio or video quality can be distracting and take away from your message. Invest in quality equipment and consider hiring a professional videographer to ensure your video looks and sounds great.

Keep Your Audience in Mind

When creating your video content, keep your audience in mind. Think about their needs, interests, and pain points, and tailor your message accordingly. If you’re presenting to a diverse audience, consider creating multiple versions of your video content to ensure it resonates with everyone.

Use Visuals to Enhance Your Message

Incorporate visuals into your video content to help enhance your message. This can include charts, graphs, and other visual aids that help convey your message in a more compelling way.

Best Practices for Incorporating Video into Your Presentation Strategy

Now that we’ve explored some tips for creating effective videos, let’s dive into some best practices for incorporating video into your overall presentation strategy.

Use Video Sparingly

While video can be a powerful tool, it’s important not to overdo it. Use video sparingly and strategically throughout your presentation. Too many videos can be overwhelming and take away from your overall message.

Integrate Video into Your Slides

Rather than simply playing a video in the middle of your presentation, consider integrating video into your slides. This can help create a more seamless presentation experience and keep your audience engaged.

Practice Your Timing

When incorporating video into your presentation, it’s important to practice your timing. Make sure you know exactly when to start and stop the video so that it flows smoothly with the rest of your presentation.

Test Your Equipment

Finally, make sure to test your equipment before the presentation. Check your video and audio quality, and make sure everything is working properly. There’s nothing worse than getting halfway through your presentation and realizing your video won’t play.

Rob Haller, Drone Photographer

314-604-6544